Brand Strategy & Digital Marketing
Digital marketing has emerged as a specialism over the last decade with its origins rooted in direct marketing. The increase in the number of personal devices and their use means brand marketers have many more ways of communicating directly and interactively with their target consumers or customers. Given this, it’s no surprise that branding concepts should be applied to digital media and technology to develop brands through interactions with consumers on their digital devices.
Digital channels and assets are used to communicate a brand’s positioning (or purpose) as part of multichannel brand communication or engagement programmes. We can help you drive your digital branding by:
- Opportunity Assessments
- Growth Priorities
- Portfolio Strategies
- Brand Vision, Strategy, Proposition and Positioning
- Targeting, Innovation, Channel Strategy
- Integrated Activity Plan
- Execution, Evaluation and Learning
Our Skills
- Logo Designing
- Content Writing
- Attractive color palette
- Professional typography
- On-brand supporting graphics
- Social Media Presence
- Brochure, Letterhead, Visiting Card, and all print/web media Solution
